Pricing
Two plans, written plainly and side by side. Both are built on the same foundation work, done in the same order. The difference is scale, not effort.
Two public plans
| Feature | Groundwork $1,800 a month | Structure $3,000 a month |
|---|---|---|
| Who it is for | One or two locations, several services, a competitive local market. | Multi-location, national, or where AI search visibility matters now. |
| Technical foundation | Fix pass in month one | Fix pass in month one, plus a quarterly re-audit |
| Google Business Profile | Optimized and maintained, weekly posts | Optimized and maintained, weekly posts |
| Commercial pages | 4 a month | 6 a month |
| Content pieces | 4 a month | 6 a month |
| Conversion work on money pages | — | Included |
| Local pages | As the plan calls for | Every service and location |
| Citations and reviews | Citation cleanup and a review system | Citation cleanup and a review system |
| AI search | Key pages structured for Google and AI search | A full AI search program with monitoring |
| Link acquisition | — | Active, with a monthly target |
| Reporting | Monthly written report with a recorded walkthrough | Monthly written report with a recorded walkthrough |
| Strategy | A 20 minute check-in every two weeks | Check-ins plus a quarterly strategy session |
| Contact | Email and text, 24 hour reply | A direct line |
| Hosting and maintenance | $149 a month add-on | Included |
| Book a fit call | Book a fit call |
The terms, in full
Terms
- 90 day minimum, then month to month with 30 days notice.
- No setup fee.
- Billed monthly, in advance.
- Everything we build belongs to you.
A third plan, Foundation, exists for businesses not yet ready for the two above. We offer it on the call when it is the right fit.
Questions we are asked
Common questions
- Do you guarantee rankings by a date?
- No. Nobody honest can. The plan commits to the work, and the reporting commits to showing what moved. If a vendor has promised you rankings guaranteed by a date, that is the promise we will not make.
- When will I see results?
- Search is foundation work, so the early months are spent fixing what holds everything else back. You will see the work from week one and the written plan within 10 business days. Movement in search follows the work, not the other way around.
- What is the contract?
- A 90 day minimum so the foundation work has time to hold, then month to month with 30 days notice. No setup fee, billed monthly in advance.
- Who actually does the work?
- Patrick does the work and answers for it. You are not handed to a team you never speak to, and nothing is relayed between the person who sold the plan and the person who runs it.
- What if I leave? Do I keep everything?
- Yes. Every page, every piece of content, and every profile we build belongs to you and stays with you.
- What if I am too small for this?
- If you are spending under $1,000 a month on marketing, you are better served elsewhere, and we will point you to a system built for that stage on the call. We would rather tell you that than take a retainer that does not fit.
Twenty minutes, no pitch deck
Not sure which plan fits?
That is what the call is for. We look at your site and your market together and tell you which plan we would recommend and why, or whether neither is right for you yet.