Journal
Notes on search: what moves rankings, what does not, and what I look at first. Written plainly, roughly twice a month.
Notes on search
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When the impressions are there and the clicks are not
The most fixable problem in search is usually the one already visible in your own data, if you know which two numbers to put next to each other.
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Why I fix the foundation before writing a word
Publishing content onto a broken foundation is the most common way to spend a year of effort and have little to show for it.