Before we started
Settly had a product that solved a real problem and a site that search engines barely understood. Non-branded visibility was close to nothing. There was no record of what any previous effort had tried, so there was nothing to measure against and nothing to learn from.
The call we made
We scoped a 90 day sprint with a single rule: every decision and every piece of work would be written down in a tracker both of us could see. We would treat SEO and AI search as one program, not two, because the same structured pages feed both.
The work itself
A technical pass to make the key pages legible to Google and to AI answers. A set of commercial pages built around the terms buyers actually use. Structured data and clear answers on the pages most likely to be cited. An execution examples document that showed, in plain terms, exactly what was done each week.
Measured, not claimed
[Non-branded impressions moved from [figure] to [figure] over the 90 days, with [figure] of those pages newly eligible to appear in AI answers. Figures left as placeholders until confirmed against Settly's Search Console.]
The honest line
Branded search did not change, and we did not expect it to. The sprint was aimed at people who did not yet know Settly existed, not at the ones already searching for it by name.
Twenty minutes, no pitch deck
Book a fit call. We look at your site and your market together and tell you what we would do first.